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Cause-related marketing: the uneasy alliance between altruism and corporate greed.
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Cause-related marketing: the uneasy alliance between altruism and corporate greed.
Cause-related marketing: the uneasy alliance between altruism and corporate greed. Oral Surg Oral Med Oral Pathol Oral Radiol Endod. 2008 Apr; 105(4):407-9.
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PubMed
subject areas
American Dental Association
American Medical Association
Humans
Marketing
Organizational Affiliation
Organizations, Nonprofit
United States
authors with profiles
Mark W. Lingen