"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
| Descriptor ID |
D040241
|
| MeSH Number(s) |
J01.219.687.750 N05.300.430.500.500
|
| Concept/Terms |
|
Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in this website by year, and whether "Social Marketing" was a major or minor topic of these publications.
To see the data from this visualization as text,
click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2003 | 1 | 0 | 1 |
| 2006 | 1 | 0 | 1 |
| 2010 | 0 | 1 | 1 |
| 2013 | 0 | 2 | 2 |
| 2014 | 1 | 0 | 1 |
| 2020 | 1 | 0 | 1 |
| 2021 | 0 | 1 | 1 |
| 2022 | 0 | 1 | 1 |
| 2023 | 0 | 1 | 1 |
To return to the timeline,
click here.
Below are the most recent publications written about "Social Marketing" by people in Profiles.
-
A Community-Engaged Social Marketing Campaign to Promote Equitable Access to COVID-19 Services Among Latino Immigrants. Am J Public Health. 2023 03; 113(3):263-266.
-
HIV-related stigma among Spanish-speaking Latinos in an emerging immigrant city following the Solo Se Vive Una Vez social marketing campaign. PLoS One. 2022; 17(10):e0274888.
-
Sólo Se Vive Una Vez: Evaluation of a Social Marketing Campaign Promoting HIV Screening and Prevention for Immigrant Latinxs. AIDS Behav. 2021 Sep; 25(9):3024-3033.
-
Sólo Se Vive Una Vez: The Implementation and Reach of an HIV Screening Campaign for Latinx Immigrants. AIDS Educ Prev. 2020 06; 32(3):229-242.
-
Awareness of media-based antitobacco messages among a community sample of LGBT individuals. Health Promot Pract. 2014 Nov; 15(6):857-66.
-
Using videovoice methods to enhance community outreach and engagement for the National Children's Study. Health Promot Pract. 2014 May; 15(3):383-94.
-
Substituted cathinone products: a new trend in "bath salts" and other designer stimulant drug use. J Addict Med. 2013 May-Jun; 7(3):153-62.
-
Services delivered by faith-community nurses to individuals with elevated blood pressure. Public Health Nurs. 2010 Nov-Dec; 27(6):537-43.
-
Lessons learned from developing a tailored print intervention: a guide for practitioners and researchers new to tailoring. Health Promot Pract. 2008 Jul; 9(3):281-8.
-
Editorial comment--Advertising strategies to increase the public knowledge of the warning signs of stroke. Stroke. 2003 Aug; 34(8):1968-9.