 Marketing
"Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Activity involved in transfer of goods from producer to consumer or in the exchange of services.
| Descriptor ID |
D040541
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| MeSH Number(s) |
J01.219.687
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| Concept/Terms |
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Below are MeSH descriptors whose meaning is more general than "Marketing".
Below are MeSH descriptors whose meaning is more specific than "Marketing".
This graph shows the total number of publications written about "Marketing" by people in this website by year, and whether "Marketing" was a major or minor topic of these publications.
To see the data from this visualization as text, click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2004 | 1 | 0 | 1 | | 2005 | 0 | 1 | 1 | | 2008 | 3 | 0 | 3 | | 2012 | 1 | 0 | 1 | | 2013 | 1 | 0 | 1 | | 2014 | 2 | 0 | 2 | | 2016 | 1 | 0 | 1 | | 2017 | 1 | 0 | 1 | | 2018 | 3 | 0 | 3 | | 2019 | 1 | 1 | 2 |
To return to the timeline, click here.
Below are the most recent publications written about "Marketing" by people in Profiles.
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Vena A, Miloslavich K, Cao D, King A. Cue salience of the use of an electronic nicotine delivery system (ENDS) device marketed to women. Addict Behav. 2020 01; 100:106116.
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Kirkpatrick MG, Cruz TB, Unger JB, Herrera J, Schiff S, Allem JP. Cartoon-based e-cigarette marketing: Associations with susceptibility to use and perceived expectations of use. Drug Alcohol Depend. 2019 08 01; 201:109-114.
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Escobedo P, Cruz TB, Tsai KY, Allem JP, Soto DW, Kirkpatrick MG, Pattarroyo M, Unger JB. Monitoring Tobacco Brand Websites to Understand Marketing Strategies Aimed at Tobacco Product Users and Potential Users. Nicotine Tob Res. 2018 09 25; 20(11):1393-1400.
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Allem JP, Cruz TB, Unger JB, Toruno R, Herrera J, Kirkpatrick MG. Return of cartoon to market e-cigarette-related products. Tob Control. 2019 09; 28(5):555-557.
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Shappell E, Shakeri N, Fant A, Branzetti J, Gisondi M, Babcock C, Ahn J. Branding and Recruitment: A Primer for Residency Program Leadership. J Grad Med Educ. 2018 Jun; 10(3):249-252.
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Kirkpatrick MG, Cruz TB, Goldenson NI, Allem JP, Chu KH, Pentz MA, Unger JB. Electronic cigarette retailers use Pokémon Go to market products. Tob Control. 2017 12; 26(e2):e145-e147.
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Campbell NR, Gelfer M, Stergiou GS, Alpert BS, Myers MG, Rakotz MK, Padwal R, Schutte AE, O'Brien E, Lackland DT, Niebylski ML, Nilsson PM, Redburn KA, Zhang XH, Burrell L, Horiuchi M, Poulter NR, Prabhakaran D, Ramirez AJ, Schiffrin EL, Touyz RM, Wang JG, Weber MA. A Call to Regulate Manufacture and Marketing of Blood Pressure Devices and Cuffs: A Position Statement From the World Hypertension League, International Society of Hypertension and Supporting Hypertension Organizations. J Clin Hypertens (Greenwich). 2016 05; 18(5):378-80.
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Greenberg SB, Vender JS. Rebuttal from Drs Greenberg and Vender. Chest. 2014 Aug; 146(2):254-256.
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Greenberg SB, Vender JS. POINT: should academic physicians lecture as members of industry speaker bureaus? Yes. Chest. 2014 Aug; 146(2):250-252.
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Hodges LE, Arora VM, Humphrey HJ, Reddy ST. Premedical students' exposure to the pharmaceutical industry's marketing practices. Acad Med. 2013 Feb; 88(2):265-8.
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